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~institution:"Ekonomiska forskningsinstitutet <Stockholm>"
~institution:"Foerder Institute for Economic Research <Tēl-Āvîv>"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
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2018
Persistent link: https://www.econbiz.de/10011866597
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