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~institution:"Ekonomiska forskningsinstitutet <Stockholm>"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Advances in advertising research"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Springer Fachmedien Wiesbaden
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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