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~institution:"Ekonomiska forskningsinstitutet <Stockholm>"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Gizycki, Vittoria von"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Gizycki, Vittoria von
Burmann, Christoph
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Ekonomiska forskningsinstitutet <Stockholm>
Springer Fachmedien Wiesbaden
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Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
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