Narrow search
Showing 1 - 9 of 9
Cover Image
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.; Hanssens, Dominique M.; Nijs, Vincent R. - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Cover Image
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Cover Image
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.; Nijs, Vincent R.; … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Cover Image
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Cover Image
Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara; Dekimpe, Marnik G.; Sárváry, … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772086
Cover Image
How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
Cover Image
On the predictive content of production surveys : a pan-European study
Lemmens, Aurélie (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921590
Cover Image
How to seize a window of oppurtunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205228
Cover Image
Channel power in multi-channel environments
Gensler, Sonja (contributor); Dekimpe, Marnik G. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103638