Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reinforcement learning and ris...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
3
Theory
3
Advertising effects
2
Werbewirkung
2
Advertising
1
Computer-assisted marketing
1
IT-gestütztes Marketing
1
Lieferantenmanagement
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Supplier relationship management
1
Werbung
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Language
All
English
4
Author
All
Dekimpe, Marnik G.
4
Hanssens, Dominique M.
4
Nijs, Vincent R.
2
Steenkamp, Jan-Benedict E. M.
2
Pauwels, Koen
1
Srinivasan, Shuba
1
Institution
All
Erasmus Research Institute of Management
National Bureau of Economic Research
2
Charles A. Dice Center for Research in Financial Economics, Fisher College of Business
1
IESE Business School, Universidad de Navarra
1
National Bureau of Economic Research (NBER)
1
Published in...
All
ERIM report series research in management
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
2
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
3
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
4
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
