Binken, J.L.G.; Stremersch, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
"software"). Mathematical and empirical analyses have almost exclusively operationalized software availability as software …€œsuperstar†software titles of very high quality (e.g., Super Mario 64) may have had disproportionately large effects on hardware unit … introduction of a superstar increases video game console sales on average by 14%, over a period of 5 months. Software type does not …