This paper makes use of a fuzzy expert system to evaluate a strategic investment. In particular, the model proposed aims at replicating the actual decision process accomplished by Florim S.p.a., an Italian ceramic tile firm which had the opportunity of buying a firm in the USA. The model is...

Business economics does not provide any methodology for appraising strategic investments, relying on informal approaches. Conversely, financial economics offers us plenty of sophisticated mathematical models unsuitable for applications and based on unrealistic assumptions. This paper presents an...