This study aims to analyze the role of university education in the development of entrepreneurial vocations among students, reconsidering the prevalent approach of higher education institutions in the generation of human capital for society. Specifically, we present some results of a comparison...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

This work-in-progress paper deals with human factor of the front-line (teachers and administrative staff) in higher education. Students are active participants who shape the service experience. The customers who do not behave according to standard (so-called jaycustomers), we define with the...

With growing competition, higher education institutions have to pay more attention to efficient recruiting students and providing them a high quality service in order to prepare them for a future professional life. Universities need to see their students as customers and threat them as such....