The paper analyses the current differentiation strategies in the market for fresh produce. First a short review of the literature on channel structure and product differentiation is presented, in order to identify, on a theoretical grounding the incentives for differentiation strategies. Second,...

In this paper we discuss the relations between the increased quality standards of traditional food products and the structuring and management of the value chain. We address the importance of different quality dimensions, and how they are combined in superior strategic configurations to achieve...

Fair Trade related import from developing countries is quickly growing although it still represents a small share of the total import. Its influence on the development of rural areas in developing countries is related to both quantitative growth and the respect of its ethical code. Large food...

The purpose of this paper is to analyse the roles Geographical Indications (PDO and PGI) can play in the internationalisation process of some small-medium scale agri - food products from Tuscany (Italy). The analysis of the selected case studies highlighted among the driving motivations of firms...