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all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …
Persistent link: https://www.econbiz.de/10005525267
marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …
Persistent link: https://www.econbiz.de/10005060468
We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...
Persistent link: https://www.econbiz.de/10009201372
The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour - one every 9 minutes....
Persistent link: https://www.econbiz.de/10009220246
A number of public health advocates and consumer associations urge policy makers to strengthen nutrient labelling rules, in order to help people to make healthier and better informed food choices. Yet, little is known about the e¤ectiveness of mandatory labelling. This research evaluates the...
Persistent link: https://www.econbiz.de/10009653713
Although consumer attitudes toward corporate social responsibility are positive, socially responsible (SR) products are far from gaining significant market shares. Information asymmetries have been identified as one of the factor contributing to this attitude-behaviour gap, because social...
Persistent link: https://www.econbiz.de/10009653714
Persistent link: https://www.econbiz.de/10010878946
implement new strategies that would enhance marketing and management by taking advantage of the capacity of social … national approaches to design and implement effective marketing and management strategies that aim to promote local …
Persistent link: https://www.econbiz.de/10010878953
Food choice and food consumer behaviour is multifactoral behaviour, influenced by a large number of factors. Consumer way of life and health are relevant factors to understanding consumption preferences. In the last few decades the number of so-called civilization diseases has dramatically...
Persistent link: https://www.econbiz.de/10005525121
In the European Union member states (EU), it is necessary to evaluate hygienic condition of milk in order to determine milk price. Similar requirement was set by the Republic of Croatia in 2000. The Rulebook defines minimal quality criteria that fresh raw milk must have in order to be purchased....
Persistent link: https://www.econbiz.de/10005525231