With 313 million monthly active users, Twitter is the fourth largest social media platform after Facebook, YouTube and Instagram. Both organic and paid content thrive on Twitter and can be used together or independently as part of a successful social media strategy. This module will look at the...

With 1.23 billion active users, Facebook is one of the cheapest and most efficient platforms for HIV prevention, but it is also one of the most competitive. This means that having an understanding of how to best optimise content and target key MSM populations is crucial to the success of any...

This report frames social media as an important tool not only to communicate, but also to monitor topics of discussion, prevalent sentiments, and define the characteristics of social networks among young people around different topics. Different social media platforms are also understood to...

This guide provides public health organisations and practitioners with a practical approach to strengthening the integration of social media into their overall communication activities. It focuses, in particular, on identifying effective ways to use social media to enhance crisis, risk and...