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~institution:"European Marketing Academy"
~institution:"Fachhochschule Reutlingen / European School of Business"
~person:"Oexle, Sandra"
~type_genre:"Non-commercial literature"
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Nufer, Gerd
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Oexle, Sandra
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2010
Marketing
-Mix gegeben. Zusätzlich soll ein Beispiel aus der Praxis eine erfolgreich umgesetzte Ansprache der Zielgruppe …
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