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~institution:"European Society for Opinion and Marketing Research"
~institution:"International Bank for Reconstruction and Development"
~isPartOf:"ESOMAR publication series"
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Soziologie : Einführung in Gru...
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The big brand challenge : are we jumping on the brand wagon? ; ESOMAR seminar, Berlin (Germany), 9th - 11th October 1996
Schöneberg, Ulrike
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1996
Persistent link: https://www.econbiz.de/10004328208
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Adding transparency to brand management : February 1998
Fellows-Rödl, Deborah
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1998
Persistent link: https://www.econbiz.de/10004379729
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