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Influence of Social Responsibility upon Competitiveness of Companies in Serbia
Radosavljevic, Gordana; Borisavljevic, Katarina - Fakulteta za Management, Univerza na Primorskem
The object of the paper is to analyze the influence of the concept of social responsibility upon competitiveness of companies in Serbia. For this purpose, an opinion poll was conducted concerning evaluation of the importance of socially responsible behavior of companies for consumers in Serbia,...
Persistent link: https://www.econbiz.de/10008740046
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How Social Networks, Digital Media and Digital Marketing Can Be Applied to the Promotion of Goods and Services in Business Companies in Order to Increase Sales
Bennett, Pablo Ferreiros - Fakulteta za Management, Univerza na Primorskem
New technologies are highly important nowadays, not only in the complex world of business but also in the day …-to-day life of modern societies. Major advances in communications have minimized the cost of making business transactions, and … business-related aspects. In order to compare this model empirically, information had been gathered in the business context of …
Persistent link: https://www.econbiz.de/10009371060