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Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern : Evidenz und Managementstrategien zum Frauenfußball
Reichel, Kristoff - 2020
Persistent link: https://www.econbiz.de/10012173112
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Management von Fußballstadien als Veranstaltungsimmobilien : eine empirische Analyse zum deutschen Stadionmarkt
Gruber, Daniel - 2018
Persistent link: https://www.econbiz.de/10011806774
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Fanclubs der Nationalmannschaften im deutschen Teamsport : Value Co-Creation zwischen Kommerzialisierung und Fankultur
Fritz, Gerald - 2019
Persistent link: https://www.econbiz.de/10011949776
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Strategic equity partnerships in professional football : evidence on stakeholder attitudes for the case of the German Bundesliga
Duffner, Tobias - 2020
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating...
Persistent link: https://www.econbiz.de/10012250822