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This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...
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This volume was prepared by Simon Wiederhold during his stay at the Friedrich Schiller University of Jena and at the Duke University in Durham, U.S. It was accepted as a doctoral thesis by the School of Economics and Business Administration at the University of Jena in August 2011. The thesis...
Persistent link: https://www.econbiz.de/10009513326