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This study explores consumer issues in five online peer to peer platform markets: (Re)sale of Goods; Sharing/renting of goods, Sharing/renting accommodation; Sharing/hiring rides; and Odd jobs. The study estimates that 191m citizens across the EU-28 spend EUR 27.9 billion per year on online P2P...
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In order to make a consistent selection of top OSM providers per country, we used three sources of data: Alexa country ranks, Similarweb country ranks within the "Social Media" category, and APPlyzer ranking data collected from the Apple and Google app stores. A fourth source, Apptopia, was used...
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The following section describes the results of the stakeholder survey with six types of relevant stakeholders: B2B clients (14), local intermediaries (13), global intermediaries (11), consumer organisations (3), advertisers' organisations (8), and academics (4). OSM providers were also contacted...
Persistent link: https://www.econbiz.de/10015283250
This executive summary presents the key objectives, methodology and findings of the behavioural study on advertising and marketing practices in online social media, which was carried out by a consortium led by GfK on behalf of the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA).
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of messages, the tags for sponsoring, etc. Particularly, Tumblr, Google Plus, Pinterest, Instagram, LinkedIn and Twitter …
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An in-depth, systematic review of the content on the most relevant OSM providers identified was conducted to build a typology of commercial practices in OSM, and to identify practices that could be misleading or unfair from a consumer perspective. The research was conducted from three...
Persistent link: https://www.econbiz.de/10015283278