This dissertation is composed of three essays about consumer judgment and decision making. In Essay 1, I develop a novel explanation for the well-known endowment effect - the tendency for owners to value goods more than non-owners do. According to a prominent explanation for this effect, the...

This thesis explores in three essays if, how, and why social relationships have a bearing on outcomes in the entrepreneurial process. The first essay attempts to determine which mechanism drives the children of business owners to expect to become and actually enter business ownership themselves....