Narrow search
Showing 1 - 10 of 36
Cover Image
Corporate social responsibility and management control
Mersereau, Alexander; Mottis, Nicolas - HAL - 2011
This paper focuses on the management control processes associated with Corporate Social Responsibility (CSR) issues management in organisations. Following a review of the literature related to management control and CSR, we use a case example of a leading European insurance company to explore...
Persistent link: https://www.econbiz.de/10009422040
Cover Image
A New Metaphor for Understanding Management Control Practices
Chatelain-Ponroy, Stéphanie - HAL - 2010
Many researchers in management use metaphorical representations of organisations. Some even go so far as to assert that all modelling of organisations uses an implicit metaphor. The role of metaphors within the theory of organisations is didactic, cognitive and theoretical, allowing us a better...
Persistent link: https://www.econbiz.de/10008789120
Cover Image
Management Control and the Museums
Chatelain-Ponroy, Stéphanie - HAL - 2001
For many years French museums have been undergoing numerous changes, both evolutionary and environmental. They now face an increasing need for more rigorous management whereby managers are given the means to establish new relations, to evolve and to adapt to their new environment, as well as the...
Persistent link: https://www.econbiz.de/10008791497
Cover Image
The Evolution of Cost Control Systems: a Cultural Phenomenon
Burlaud, Alain; Simon, Claude - HAL - 2004
This paper only aims at stimulating research and debate, starting from two ideas:• historically, cost control systems have undergone major changes by integrating an increasing level of instability;• the same pattern of evolution can be found in other areas.Evolutions seem to have gone...
Persistent link: https://www.econbiz.de/10008792765
Cover Image
How well does brand personality predict brand choice ?
Ambroise, Laure; Ferrandi, Jean-Marc; Merunka, Diwght; … - HAL - 2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of...
Persistent link: https://www.econbiz.de/10008788845
Cover Image
THE LINK BETWEEN NON TECHNOLOGICAL INNOVATIONS AND TECHNOLOGICAL INNOVATION
Nguyen-Thi, Thuc Uyen; Mothe, Caroline - HAL - 2010
. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …
Persistent link: https://www.econbiz.de/10010820437
Cover Image
LE NAMING : FACILITATEUR DE MANAGEMENT DE GRANDS PROJETS INDUSTRIELS ?
Benaroya, Christophe; Fèvre-Pernet, Christine - HAL - 2014
) n'est pas étudié en tant que tel en marketing. En mobilisant les apports de la linguistique principalement et en les … combinant aux concepts marketing, cet article à visée exploratoire met en œuvre une approche abductive appliquée aux grands …
Persistent link: https://www.econbiz.de/10010820920
Cover Image
Les achats de prestations marketing et de communication : les achats de prestations liées au digital
Laffargue, Angélique - HAL - 2013
À travers ce mémoire, nous visons à faire un état des lieux et analyser les achats de marketing services, afin de … d'expliquer toute la démarche qui a été faite au cours de ces derniers mois sur une catégorie achat de marketing …'une étude de marketing achat afin de faire un état des lieux interne et externe sur cette famille d'achat encore peu couverte …
Persistent link: https://www.econbiz.de/10010735510
Cover Image
Meta-analysis for marketing research
Laroche, Patrice; Soulez, Sébastien - HAL - 2012
-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …
Persistent link: https://www.econbiz.de/10010898439
Cover Image
Le lancement d'un nouveau réseau de transports en commun : le cas de Riom
Cissé, Mélanie - HAL - 2010
stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …
Persistent link: https://www.econbiz.de/10010898555