Showing 1 - 10 of 36
This article examines the performance of incubators because their economic model implies constantly finding external sources of financing. In order to evaluate the performance of incubators in France, we questioned 404 entrepreneurs in 80 incubators. The results show the social utility of...
Persistent link: https://www.econbiz.de/10010898659
diffusion, dans les organisations, de techniques nouvelles d'appropriation et de gestion de soi (le coaching et le développement …
Persistent link: https://www.econbiz.de/10010641719
main barriers to responsible consumption: the willingness-to-pay for it, which relates to consumer social preferences; and … the information asymmetry between companies and consumers. The economic literature shows that consumer social preferences … on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social …
Persistent link: https://www.econbiz.de/10010587828
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008790860
This research incorporates into a single model characteristics of product placements in films and characteristics of the consumers and their viewing environment to assess the memorability of the placements. Eleven movies containing a total of 98 placements of varied characteristics were coded....
Persistent link: https://www.econbiz.de/10008791024
Several studies have shown the potential of product placement use. Since traditional media have become saturated, this communication technique benefits from growing interest. Consequently, product and/or brand placements have mushroomed, especially in Hollywood movies, but not always with the...
Persistent link: https://www.econbiz.de/10008792527
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008793133
In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction …
Persistent link: https://www.econbiz.de/10008794810
behaviour change towards a lower individual carbon footprint are part of the response. However, barriers are numerous for … individuals to change their behaviour and actually reduce their greenhouse gas emissions. Even individuals with positive attitudes …
Persistent link: https://www.econbiz.de/10008793345
Economists have traditionally been very cautious when studying the interaction between employment and health because of … the two-way causal relationship between these two variables: health status influences the probability of being employed … and, at the same time, working affects the health status. Because these two variables are determined simultaneously …
Persistent link: https://www.econbiz.de/10010820607