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Is mental imagery ability an element for identifying creative consumers

Vellera, Cyrielle; Gavard-Perret, Marie-Laure - HAL - 2012

Integration of creative individuals in innovation processes is crucial. Nevertheless their identification is particularly challenging. From a psychological standpoint, the importance of mental imagery in the creative process has been highlighted. A first study examines the relationship between...

Persistent link: https://www.econbiz.de/10010820746

What makes an efficient theme for a creativity session?

Hooge, Sophie; David, Albert - HAL - 2014

heterogeneous effects on the efficiency of the ideation stage. Moreover, whereas efficiency criteria for creativity sessions are … well known (fluency, flexibility, originality, elaboration), creativity techniques focus on the improvement and monitoring … creativity sessions, as if it was not considered as an issue in research on creativity management. Yet, one consequence of the …

Persistent link: https://www.econbiz.de/10010821053

Breaking the dilemma between robustness and generativeness: a comparative experiment on the use of new design software at the design-gap

Arrighi, Pierre-Antoine; Masson, Pascal Le; Weil, Benoît - HAL - 2013

Are creative designers doomed to loose in creativity when integrated in NPD processes? While a lot of studies point the … necessity to achieve both creativity and feasibility, it remains hard to make more than a frustrating trade off. Still a new … processes. Based on a comparative experiment, we show that some of these tools enable to break the dilemma between creativity …

Persistent link: https://www.econbiz.de/10010898469

Integrating Corporate Social Responsibility at the Start-up Level: Constraint or Catalyst for Opportunity Identification?

Lefebvre, Vincent; Lefebvre, Miruna Radu - HAL - 2012

management tool with multiple benefits for opportunity identification. CSR may be promoted as a means of nurturing creativity and …

Persistent link: https://www.econbiz.de/10010898527

Can strategic foresight and creativity tools be combined? Structuring a conceptual framework for collective exploration of the unknown

Kerdini, Sophia El; Hooge, Sophie - HAL - 2013

the contribution of creativity in strategic foresight activities through the analysis of a collaborative research led in …/ in expliciting the benefits of joined creativity and strategic foresight. …

Persistent link: https://www.econbiz.de/10010898732

Breaking the dilemma between robustness and generativeness: a comparative experiment on the use of new design software at the design-gap

Arrighi, Pierre-Antoine; Masson, Pascal Le; Weil, Benoît - HAL - 2013

Persistent link: https://www.econbiz.de/10010898950

L'identification et la recherche de routines comme contribution à la veille créative

Goria, Stéphane - HAL - 2012

L'innovation est désormais un élément très important pour la compétitivité des entreprises. Dans ce cadre, nous nous intéressons à la veille créative et à ses apports potentiels. Ainsi, nous considérons que les objectifs d'une veille créative sont d'identifier des signaux indicateurs...

Persistent link: https://www.econbiz.de/10011025781

Framing the scope of value in exploratory projects: An expansive value management model

Gillier, Thomas; Hooge, Sophie; Piat, Gérald - HAL - 2013

Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...

Persistent link: https://www.econbiz.de/10011025876

The hero figure in Business and Cinema

Fournout, Olivier - HAL - 2012

Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective adaptation and change. American films are similarly built on the premise of a hero confronted with extremely difficult situations. What if this hero figure promoted for so long in...

Persistent link: https://www.econbiz.de/10010550433

THE CREATIVE RATIONALITY AS A KEY DRIVER FOR ENHANCING INNOVATION CAPABILITY

Forest, Joelle - HAL - 2009

Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to analyze how design contributes to these last process. The point of view we present in this communication assumes that design is based on a specific rational we called creative...

Persistent link: https://www.econbiz.de/10009294616