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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Volle, Pierre; Monnot, Elisa; Reniou, Fanny - HAL - 2009

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...

Persistent link: https://www.econbiz.de/10009368010

Potential effects of psychological reactant consumers on relationships marketing programmes

Darpy, Denis; Prim-Allaz, Isabelle - HAL - 2006

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...

Persistent link: https://www.econbiz.de/10008788901

«FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH

Prim-Allaz, Isabelle; Pras, Bernard - HAL - 1999

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...

Persistent link: https://www.econbiz.de/10008789426

RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -

Prim-Allaz, Isabelle - HAL - 1999

The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...

Persistent link: https://www.econbiz.de/10008790421

Identifying factors influencing Moroccan SMEs internationalization

Younoussi, Adama Tahirou; Jouali, Jamila; Arwata, Salah Baba - HAL - 2013

, internationalization activities have become an important way to Moroccan SMEs development and a big challenge for the national agency for … SMEs promotion (NAPSME). Despite the implementation of policies aimed at increasing the internationalization capacity of … the factors influencing Moroccan SMEs internationalization. The results show that various factors including contingency …

Persistent link: https://www.econbiz.de/10010820512

Internationalization of the SME: Towards an integrative approach of resources and competences

Lin, Simin - HAL - 2010

' internationalization are proposed in the literature: the stage approach, the network approach and the international entrepreneurship … internationalization process of SMEs. We will try to figure out the interrelationships among these approaches by looking into their points …

Persistent link: https://www.econbiz.de/10010548001

International diversification, performance and offshoring : the case of the computer services industry

Genthon, Christian - HAL - 2008

This article deals with the internationalization process in the computer services industry. It discusses two aspects of … internationalization: the relationship between international diversification and firm performances and the new process of offshoring part … largest companies for the past nine years (1998-2006). It shows that product internationalization has not generated …

Persistent link: https://www.econbiz.de/10008789525

Internationalization of family firms in a knowledge-based view

Basly, Sami - HAL - 2005

Despite the profusion of studies concerning knowledge-based processes within the firm, rare studies tried to analyse them for the family business. Due to its specificities, this entity shows a particular behaviour as for the creation, development, sharing, protection and transmission of...

Persistent link: https://www.econbiz.de/10008792270

Organisational Learning and Internationalization Knowledge: A Comparative Study of Family Firms and Non-Family Firms

Basly, Sami - HAL - 2010

role of organizational knowledge in the internationalization of this type of firm. First, the study will try to emphasize … internationalization strategy. Then, the influence of these variables on internationalization organizational knowledge and finally on firms …' internationalization degree will be assessed. …

Persistent link: https://www.econbiz.de/10008793101

How institutions affect retailers' internationalization ?

Durand, Cédric - HAL - 2007

This paper examines the institutional and economic factors determining success and failure of global retailers abroad through the trajectories of Wal-Mart and Carrefour. Three kinds of explanations are considered : the time and modalities of entry and development, the factors that allow the...

Persistent link: https://www.econbiz.de/10008794865