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&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … results known in static frameworks. First, more competition pushes Neck and Neck firms to advertise more to attract a larger … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …
Persistent link: https://www.econbiz.de/10010738853
Network neutrality has recently been the topic of an important debate, in both the telecommunication and political worlds, because of its potential impact in every-day life. While there has been many studies discussing the advantages and drawbacks of neutrality, there is no game-theoretical...
Persistent link: https://www.econbiz.de/10010820999
competition game, which models the price competition between the MNO and the MVNO; and a subscription game, which models the … value, for the bargain; Nash equilibrium, for the competition; and Wardrop equilibrium, for the subscription. The paper … assesses which conditions lead to an equilibrium where the competition does take place, which are expressed as restrictions for …
Persistent link: https://www.econbiz.de/10010567981
price competition yields the same outcome as a Cournot game, to a setting where capacity costs are asymmetric. …
Persistent link: https://www.econbiz.de/10010898800
The targets of advertising have been traditionally defined through socio-demographic criteria such as age, gender and … social class. These criteria serve as a means primarily for reaching a brand's existing or potential customers as effectively …
Persistent link: https://www.econbiz.de/10010898772
ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential …
Persistent link: https://www.econbiz.de/10009147621
We revisit the signalling hypothesis, whereby potential employers use the duration of unemployment as a signal as to …
Persistent link: https://www.econbiz.de/10008793679
Criticism is mounting on business schools for their excessive focus on research and for neglecting teaching. We show that if students have imperfect information about a school's overall capabilities and if business schools differ in their research productivity, the least productive schools may...
Persistent link: https://www.econbiz.de/10008794060
Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...
Persistent link: https://www.econbiz.de/10010898924
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376