narrative to frame the institution building process which we term deliberative instauration in recognition of the historic … use of artefacts in relation to the object of intended action. We conclude that a narrative can be understood as both an …

narrative to frame the institution building process which we term deliberative instauration in recognition of the historic … use of artefacts in relation to the object of intended action. We conclude that a narrative can be understood as both an …

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in … marketing paradigm: are all customers willing to commit to a service or are they forced against their own freedom? The last …

giving the right answers (distributive, procedural and interactional) to such complaints is essential. Relational marketing …

. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …

) n'est pas étudié en tant que tel en marketing. En mobilisant les apports de la linguistique principalement et en les … combinant aux concepts marketing, cet article à visée exploratoire met en œuvre une approche abductive appliquée aux grands …

À travers ce mémoire, nous visons à faire un état des lieux et analyser les achats de marketing services, afin de … d'expliquer toute la démarche qui a été faite au cours de ces derniers mois sur une catégorie achat de marketing …'une étude de marketing achat afin de faire un état des lieux interne et externe sur cette famille d'achat encore peu couverte …