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In this paper, we investigate the distribution strategy of a software publisher. The user adoption context is characterized by uncertainty about quality (experience good) and heterogeneous piracy costs. Users can purchase or get unauthorized/illegal copies (digital piracy) of the software during...
Persistent link: https://www.econbiz.de/10010821447
In this paper, we investigate the distribution strategy of a software publisher. The user adoption context is characterized by uncertainty about quality (experience good) and heterogeneous piracy costs. Users can purchase or get unauthorized/illegal copies (digital piracy) of the software during...
Persistent link: https://www.econbiz.de/10010936658
Can software piracy be profitable for a software editor? We tackle this issue in a simple model where software is an experience good and where the potential users can choose to adopt or pirate software or to delay their adoption. In that context, we show that a moderate piracy can be profitable...
Persistent link: https://www.econbiz.de/10009147622