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The coming out of the "new consumer"
Batat, Wided - HAL - 2011
The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …
Persistent link: https://www.econbiz.de/10009132769
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FRETURB V3, A Policy Oriented Software of Modelling Urban Goods Movement
Routhier, Jean-Louis; Toilier, Florence - HAL - 2007
This paper presents a land use and tour-based model for urban goods movement simulation. Three modules interact each other: a "delivery-pick-up model" including transport of goods between all the economic activities in the city; a "town management module", (transport of goods and raw material...
Persistent link: https://www.econbiz.de/10010820745
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A range based Multi-Actor Multicriteria Analysis to incorporate uncertainty in stakeholder based evaluation processes
Baudry, Gino; Macharis, Cathy; Vallée, Thomas - HAL - 2014
Increasing concerns about environmental and social impacts have made multicriteria analysis (MCA) increasingly popular in decision making processes. The present paper proposes a new methodology which allows taking into account multicriteria aspects, stakeholder's preferences and long time...
Persistent link: https://www.econbiz.de/10010821438
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Monetary incentives in the loss domain and behavior toward risk: An experimental comparison of three reward schemes including real losses
Etchart-Vincent, Nathalie; L'Haridon, Olivier - HAL - 2011
In the loss domain, both practical and ethical considerations rule out the systematic use of an incentive-compatible procedure involving real losses. The experimental study presented here aims at investigating whether some easier-to-implement procedure could be adequately used. For that purpose,...
Persistent link: https://www.econbiz.de/10011025585
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Decision making over imprecise lotteries
Rébillé, Yann - HAL - 2005
Since von Neuman and Morgenstern's (1944) contribution to game theory, the expected utility criterion has become the standard functional to evaluate risky prospects. Risky prospects are understood to be lotteries on a set of prizes. In which case a decision maker will receive a precise prize...
Persistent link: https://www.econbiz.de/10010750553
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Insurance demand under ambiguity and conflict for extreme risks : Evidence from a large representative survey
Dupont-Courtade, Théodora - HAL - 2012
This paper investigates how the general public behaves when confronted with low probability events and ambiguity in an insurance context. It reports the results of a questionnaire completed by a large representative sample of the French population that aims at separating attitudes toward risk,...
Persistent link: https://www.econbiz.de/10010635162
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A theoretical framework for trading experiments
Soumare, Maxence; Andersen, Jørgen Vitting; Bouchard, … - HAL - 2012
A general framework is suggested to describe human decision making in a certain class of experiments performed in a trading laboratory. We are in particular interested in discerning between two different moods, or states of the investors, corresponding to investors using fundemental investment...
Persistent link: https://www.econbiz.de/10010635200
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Contribution of simulation and gaming to natural resource management issues: An introduction
Barreteau, O.; Page, C. Le; Perez, P. - HAL - 2007
Nowadays, computer-mediated simulations and games are widely used in the field of natural resource management (NRM). They have proved to be useful for various purposes such as supporting decisionmaking processes and training. First, the specificities of the NRM research field are highlighted....
Persistent link: https://www.econbiz.de/10008792580
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THE LINK BETWEEN NON TECHNOLOGICAL INNOVATIONS AND TECHNOLOGICAL INNOVATION
Nguyen-Thi, Thuc Uyen; Mothe, Caroline - HAL - 2010
. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …
Persistent link: https://www.econbiz.de/10010820437
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LE NAMING : FACILITATEUR DE MANAGEMENT DE GRANDS PROJETS INDUSTRIELS ?
Benaroya, Christophe; Fèvre-Pernet, Christine - HAL - 2014
) n'est pas étudié en tant que tel en marketing. En mobilisant les apports de la linguistique principalement et en les … combinant aux concepts marketing, cet article à visée exploratoire met en œuvre une approche abductive appliquée aux grands …
Persistent link: https://www.econbiz.de/10010820920