Resolving the tension between theories E and O of change / Michael Beer & Nitin Nohria -- Purpose of change. Value maximization and the corporate objective function / Michael C. Jensen -- The puzzles and paradoxes of how living companies create wealth: why single-valued objective functions are...

The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems...