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Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
This book presents research on the global issue of the Internet as a central organizing platform for integrating …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …
Persistent link: https://www.econbiz.de/10011725926
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Internet marketing research : theory and practice
Lee, Ook (contributor) - 2001
Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology … of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic …
Persistent link: https://www.econbiz.de/10011726335
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Affecting Adoption of Internet Banking Services : An Empirical Investigation in Taiwan -- A Simonian Approach to E …
Persistent link: https://www.econbiz.de/10011726011
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co …
Persistent link: https://www.econbiz.de/10011727761
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Interdisciplinary perspectives on business convergence, computing, and legality
Khurana, Reema (contributor); Aggarwal, Rashmi. (contributor) - 2013
Mehrotra -- Right to internet / Amita Verma, Amit Verma …
Persistent link: https://www.econbiz.de/10011727789
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
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The tools for successful online teaching
Dawley, Lisa - 2007
Online education continues to grow exponentially, and the majority of universities now offer online courses. However, the unprecedented explosion of online learning courses has resulted in increased demands for online teachers, and regular classroom teachers are often asked to teach in an online...
Persistent link: https://www.econbiz.de/10011726656