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~institution:"IGI Global"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
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Strategic marketing in fragile economic conditions
Samanta, Irene
(
ed.
)
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2014
confidence
, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011728060
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