"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge … / Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …

This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer … Value / Thomas W. Porter -- A Synthesis and Analysis of Behavioral and Policy Issuesin Electronic Marketing Communications …