"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …

Finnegan -- 8. Information and Knowledge Perspectives in Systems Engineering and Management for Innovation and Productivity … Integrated Model / C. Ranganathan, Sanjeev Jha -- 13. Information Technology Industry Dynamics: Impact of Disruptive Innovation …

Innovation and Change Management -- Leadership in e-Business -- Executive Judgment and the e-Business Advantage … Successful Implementation of Technological Innovation -- Building Effective Online Relationships -- E-Partnership and Virtual … Technology Innovation at Dakin Farms -- From Cash to E-Money: Payment System Innovations in Australia -- Security Management in …

constructionism through participatory design -- Fast track -- E-learning as a catalyst for educational innovation -- Employing …