"In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business...

"Successful Strategies in Supply Chain Management provides the tools and techniques for organizations to streamline their supply chain. From acquiring resources to distribution outlets, this book touches on all phases of the supply chain, giving readers the assets they need to obtain that...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...