1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

"This book presents the relationship between SRL and ICTs from several standpoints, addressing both theoretical and applicative issues, providing examples from a range of disciplinary fields and educational settings"--Provided by publisher.

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. It provides innovative...

Adaptive Technologies and Business Integration: Social, Managerial and Organizational Dimensions provides an authoritative review of both intra-organizational and inter-organizational aspects in business integration, including: managerial and organizational integration, social integration, and...

Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of...

"This book investigates the technology of ubiquitous computing, emerging applications and services, and social issues vital for the successful deployment of a ubiquitous computing application. Providing high quality, authoritative content on such topics as device design, wireless communication,...

"This book provides a comprehensive analysis of issues related to agent design, implementation, integration, deployment, evaluation, and business value; it presents research results and application of agents and other intelligent information technologies in various domains. It offers intelligent...