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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction … satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen … -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High …

Persistent link: https://www.econbiz.de/10011727810

Services customization using web technologies

Kardaras, Dimitrios - 2012

1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...

Persistent link: https://www.econbiz.de/10011727407

Managing customer trust, satisfaction, and loyalty through information communication technologies

Eid, Riyad (contributor) - 2013

Trust and long-term satisfaction within asymmetric business relationships: a study of Kuwaiti telecommunications sector … / Khurram Sharif -- Customer relationship and satisfaction: the Jumeirah Beach Hotel case study / Abdel Moneim M. B. Ahmed … -- Mining customers behavior based on RFM model to improve the customer satisfaction / Fatemeh Bagheri, Mohammad J. Tarokh …

Persistent link: https://www.econbiz.de/10011727705

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359

Handbook of research on consumerism in business and marketing : concepts and practices

Kaufmann, Hans Rüdiger (ed.); … - 2014

-- Consumer boycotts as a consequence of consumerism / Dursun Yener -- The Social side of consumerism: human need satisfaction as … antecedents of economic need satisfaction in an online environment: empirical evidence from the airport industry / Marion Tenge …

Persistent link: https://www.econbiz.de/10011727992

Engaging consumers through branded entertainment and convergent media

Ruiz Mafé, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728227

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B. (contributor) - 2011

-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning …. Arbaugh -- 2. Learning and satisfaction in online communities of inquiry / Zehra Akyol and D. Randy Garrison -- 3. A review of … investigate students' satisfaction with online learning / Art W. Bangert -- 8. Student performance in e-learning environments: an …

Persistent link: https://www.econbiz.de/10011727112

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

reviews in usability testing / Leo Lentz, Sanne Elling -- Customer satisfaction evaluation for Greek online travel agencies … / Dimitrios Drosos, Nikolaos Tsotsolas -- Customer satisfaction and the role of demographic characteristics in online banking … / Luc Honore Petnji Yaya, Frederic Marimon, Marti Casadesus -- Estimating user loyalty in social networking services …

Persistent link: https://www.econbiz.de/10011727946

Information technology-enabled global customer service

Reponen, Tapio (contributor) - 2003

For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide...

Persistent link: https://www.econbiz.de/10011726277