"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the … interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …

Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and … and narrow-based views to managing consumer-centric brands / Jonathan A. J. Wilson -- 10. Brand obsessed society: branding … readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. …

, implement, and maintain branding strategies"--Provided by publisher. …The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang … -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How …

-- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma …-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao …"This book is a collection of case studies illustrating successful brand management strategies as well as common errors …

Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. …Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of …

Language learning is one of the most rapidly changing disciplines. Along with changing perspectives in learning in the … field of Second Language Acquisition, information communication technology (ICT) has also created many learning paths to … assist the process of learning a second language (L2). In such an ever-evolving environment, teachers, researchers, and …

approaches to promote students' language and communicative skills. This handbook contributes over 50 authoritative research … Virtual Learning Environments / Mar Gutiérrez-Colon Plana -- Social Software and Language Acquisition / Sarah Guth, Corrado … Petrucco -- The Usefulness of Second Life for Language Learning / Bryan Carter, Dayton Elseth -- Project-Based Instruction for …

Section 1. Network Communities and Second Language Learning -- 1. Criteria for the Implementation of Learning … Technologies -- 2. Communicative Networking and Linguistic Mashups on Web 2.0 -- 3. Output-Oriented Language Learning With Digital … Media -- 4. Infoxication 2.0 -- 5. The Role of Community Formation in Learning Processes -- 6. Skype-Based Tandem Language …

, K.E. Ravikumar, Z.Z. Hu, K.Vijay-Shanker, C.H. Wu -- 10. CorTag : a language for a contextual tagging of the words …. Problems-solving map extraction with collective intelligence analysis and language engineering / Asanee Kawtrakul, Chaveevarn …