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interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …
Persistent link: https://www.econbiz.de/10011728227
"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...
Persistent link: https://www.econbiz.de/10011725790
1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...
Persistent link: https://www.econbiz.de/10011727359
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727992
This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.
Persistent link: https://www.econbiz.de/10011725921
"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011725845
readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …
Persistent link: https://www.econbiz.de/10011727203
-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …
Persistent link: https://www.econbiz.de/10011728062
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors … -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma … Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new …
Persistent link: https://www.econbiz.de/10011728151