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Strategies in sports marketing : technologies and emerging trends

Santos, Manuel Alonso dos (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …

Persistent link: https://www.econbiz.de/10011728007

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Engaging consumers through branded entertainment and convergent media

Ruiz Mafé, Carla (ed.); Martí Parreño, José (ed.); … - 2015

, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …

Persistent link: https://www.econbiz.de/10011728227

Emerging trends and innovation in sports marketing and management in Asia

Leng, Ho Keat (ed.); Hsu, Noah Yang (ed.) - 2015

The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and … and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry …

Persistent link: https://www.econbiz.de/10011728172

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for …

Persistent link: https://www.econbiz.de/10011727376

Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011725845

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Persistent link: https://www.econbiz.de/10011725926