"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

1. Introduction -- 2. Innovation studies -- 3. Historical background : from manual identification to auto-ID -- 4. Globalization and the changing face of IDentification -- 5. Barcode : the pioneer auto-ID technology -- 6. Magnetic-stripe cards : the consolidating force -- 7. Smart cards : the...

This book combines knowledge management with other subject areas within the management information systems field using contingent approaches to linking knowledge management to other IT management topics and its uses.

1. Online shopping for positive and negative reinforcement products / Patricia Sorce, Victor Perotti, Stanley Widrick -- 2. Online shopping experience / Yi Guo -- 3. An expanded e-commerce process model serving e-commerce entrepreneurs / David Paper, Eric Pedersen -- 4. Internet shopping model...

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Web mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find the information they need. Web mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their needed information. This book provides a...

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...

Although it has become commonplace for users and organizations alike to regularly collaborate during the seeking, searching, retrieval and use of information, a definitive work on the behaviors, practices, and systems that enable this collaborative information behavior has been lacking. This...