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Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728060

Handbook of research on globalization, investment, and growth-implications of confidence and governance

Das, Ramesh Chandra (ed.) - 2015

"This book seeks to empirically explore the relationship between a number of variables, including consumer confidence, private-sector performance, and governmental regulation by categorizing and analyzing developing economies in a post-crisis global financial landscape in order to help shape...

Persistent link: https://www.econbiz.de/10011728212

Evolutionary concepts in end user productivity and performance : applications for organizational progress

Clarke, Steve (contributor) - 2009

1. Information systems success and failure--two sides of one coin, or different in nature? : an exploratory study / Jeremy Fowler, Pat Horan -- 2. Achieving sustainable tailorable software systems by collaboration between end-users and developers / Jeanette Eriksson, Yvonne Dittrich -- 3....

Persistent link: https://www.econbiz.de/10011726116

Handbook of research on software engineering and productivity technologies : implications of globalization

Ramachandran, Muthu (contributor); … - 2010

requirements engineering, software engineering, process and frameworks, productivity technologies, and enterprise systems … Testing Technologies for Globalization of Software Engineering and Productivity -- 6. Story Card Process Improvement Framework …. Software Product Lines to Faster Achieving Productivity -- 10. Comprehensive Software Industry Analysis Model (CSIAM) -- 11 …

Persistent link: https://www.econbiz.de/10011726206

Cases on performance measurement and productivity improvement : technology integration and maturity

Khosrowpour, Mehdi (contributor) - 2013

Technology innovation adoption and diffusion: a contrast of perspectives / Michael Workman -- IT/IS readiness maturity model / Mustafa Alshawi, Hafez Salleh -- RFID and labor management systems selection in the logistics industry / Cheryl A. Tibus, Linda L. Brennan -- Adoption of a new online...

Persistent link: https://www.econbiz.de/10011727608

Data mining and business intelligence : a guide to productivity

Kudyba, Stephan - 2001

This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style....

Persistent link: https://www.econbiz.de/10011725954

Interface support for creativity, productivity, and expression in computer graphics

Ursyn, Anna (ed.) - 2018

"This book explores advances in interactions between computers and humans, their aesthetic appeal, ease of use, and learnability that are made possible due to the creation of user interfaces result in further progress in science, aesthetics, and practical applications. It discusses concepts that...

Persistent link: https://www.econbiz.de/10012393310

Technology and financial crisis : economical and analytical views

Koyuncugil, Ali Serhan (contributor); … - 2013

"This book investigates financial crises from unique points of view, considering the broader economical implications that a financial crisis can have on one business or on a whole country, and also thoroughly discussing the smaller areas that are affected or contribute to the downfall"--Provided...

Persistent link: https://www.econbiz.de/10011727695

Information technology and economic development

Kurihara, Yutaka (contributor) - 2008

"This book examines the impact IT has on politics, education, sociology, and technology. IT has already changed the face of many business activities and has prospects for future development. This book focuses on the benefits of IT for developing countries, whose problems must be solved, and...

Persistent link: https://www.econbiz.de/10011726272

Technological change and societal growth : analyzing the future

Coakes, Elayne (contributor) - 2012

"This book provides a practical and comprehensive forum for exchanging research ideas and down-to-earth practices which bridge the social and technical gap within organizations and society at large"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727329