Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers … Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap …

study of the U.S. market / Patrizia de Luca, Giovanna Pegan -- A new systems perspective in retail service marketing … / Sergio Barile, Marialuisa Saviano -- Personally engaged with retail clients: Marketing 3.0 in response to new consumer … tool / Sanda Renko -- The use of sensorial marketing in stores: attracting clients through their senses / Mónica Gómez …

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the … success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by … -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered …

/ Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of … social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising … / Tanses Yasemin Gülsoy -- Dynamic narrative alignment: rhetoric in community-driven social media management / Sophie Wrobel …

"This book blends the literature from the fields of marketing and information technology in an effort to examine the …Marketing strategies in competitive markets and challenging times -- The evolution of relationship marketing … orientations -- The conceptual framework of relationship marketing -- Managing relationships in business markets and role of …

--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines … Clusters: Marketing and Communication Management / Paola Falcone -- Italian Industrial Districts: Nature, Structure, and Value …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for … Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …