"This book presents research in areas such as IT performance, electronic commerce, internet adoption, and IT planning methodologies and focuses on how these areas impact small businesses"--Provided by publisher.

1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....