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~institution:"INSEAD"
~subject:"Product differentiation"
~type_genre:"Working Paper"
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Selling service innovations in differentiated markets
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 99/77/MKT
Persistent link: https://www.econbiz.de/10001651128
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