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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
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2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
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A structural approach to assessing innovations : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Smith, Wendy
; …
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2001
-
[Elektronische Ressource], rev. version of 2000/82/MKT
Persistent link: https://www.econbiz.de/10001633524
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