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The study had a threefold objective: Collecting data and evidence, testing a range of remedies to improve consumer decision-making and interest in cross-border offers, and estimating savings consumers could make. The preparatory phase involved the collection of qualitative and quantitative...
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experiment consisting of a ''stay or switch" exercise and a comprehension test of bills and marketing material; a mystery …
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complaint behaviour; - a behavioural experiment that consisted of a "stay or switch" experiment which tested whether consumers …
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