"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher

"This three-volume collection provides a complete assessment of the latest developments in enterprise information systems research, including development, design, and emerging methodologies"--Provided by publisher

"This four-volume reference offers a complete view of current business information systems within organizations and the advancements that technology has provided to the business community, including how technological advancements have revolutionized financial transactions, management...