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Expectation Gaps and Halo-Effects in Organic Food Positioning: Characteristics of Organic Food from a Consumer’s Point of View
Meyer-Höfer, Marie von; Nitzko, Sina; Spiller, Achim - Institut für Agrarökonomie, Georg-August-Universität … - 2013
market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …
Persistent link: https://www.econbiz.de/10011069601