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~institution:"Institute of Practitioners in Advertising <London>"
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Broadbent, Simon
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Watson, David Lowe
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Institute of Practitioners in Advertising <London>
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
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Newspaper Proprietors' Association
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
OECD
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
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Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
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ECONIS (ZBW)
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Advertising and the buyer : seller relationship
Watson, David Lowe
-
1968
Persistent link: https://www.econbiz.de/10000674859
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
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3
Advertising works ... : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards ...
Institute of Practitioners in Advertising <London>
-
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
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