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Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...
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We propose, in this paper, an explanatory model of the continuance of usage intention of social networking sites based on the theory of planned behavior and taking into account the user's perceived degree of shyness. This research is based on a quantitative methodology. Thanks to a quantitative...
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The omnipresence of professional experts in the debates and marketing strategies about movies raises the question of the proximity of their judgments with those of the ordinary consumers. Two theoretical perspectives compete on this matter: that of the divergence or convergence of tastes. Based...
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The goal of our research is to gain a better understanding of organizational death, by looking at it as a process. This topic of research, with such an apprroach, is not very common in the litterature. The topic of organizational decline has received very little attention from researchers in...
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