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Origin matters. This has been shown by numerous studies using either discrete choice or hedonic approaches to derive implicit prices for origin as a product attribute. In most of the hedonic studies, intercept dummies were introduced for specific regional origins and statistically significant...
Persistent link: https://www.econbiz.de/10010880330
Nowadays, consumers do not just consider the functional use of a product important, but also the emotional experiences a product is able to provide. These emotional experiences are sated with non-material elements of a product whose accordant importance depend on the values held by consumers....
Persistent link: https://www.econbiz.de/10010913360
Due to increasingly globalized markets and internationalization, the food retail business has undergone a number of structural changes. Former nationally oriented retailers have suddenly become global. This process in the retail sector affects also new structures in the agribusiness, most...
Persistent link: https://www.econbiz.de/10010913459
. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … marketing channel underlying most analyses in agricultural economics. …
Persistent link: https://www.econbiz.de/10005220330
It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs … marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet - Bayern". It is shown that the price …
Persistent link: https://www.econbiz.de/10005805136