In pursuing sustainable competitive advantage, firms undertake a range of strategic initiatives such as innovation … interaction of two or more strategies. This study explores the interaction between two strategies, innovation and market … orientation, and identifies key components of the market orientation construct as antecedent factors of the innovation performance …

This paper presents an aspect of ongoing research into the management of innovation as a business system, recognizing …. Some Australian case study material is drawn on to characterise the life cycle of an innovation and decisions relating to … value extraction. Ideas for characterising the process of innovation in terms of exploration, exploitation and bridging …

of innovation in buyer seller relationships. Increasingly, innovation generation has been recognized as an outcome of … innovation generation. Clearly, business market relationships provide an important opportunity for interaction between buyer and … seller. Despite this realization, only very limited research has focused on innovation generation in business …